News & Events

1.29.14: Vendere Partners to Acquire Content Marketing Firm, Shumway, Ink.

DALLAS, TX, January 29, 2014 — Vendere Partners, a leading B2B sales and marketing agency, today announced that it is in the process of acquiring Shumway, Ink., an Austin-based content marketing company that provides professional writing and marketing services to B2B and B2C companies nationwide. The acquisition will become a new Vendere business division, headed by Bronmin Shumway, founder and president of Shumway, Ink. The division will serve as the cornerstone of Vendere’s converged sales and marketing expansion strategy.

Shumway, Ink. has been a Vendere partner since late 2011. When Vendere experienced a 20% increase in annual revenue in 2013, Vendere founders Jim Alkire and Sean O’Neil noted Shumway, Ink.’s contributions and recognized the potential for greater growth.

“Shumway, Ink.’s content marketing abilities have certainly contributed to our growth,” said O’Neil. “Year over year, we continue to reinvent ourselves to stay ahead of the competition and add value to the customer. We also share the tools and best practices we develop with our customers so that they can share in our success. We believe acquiring Bronmin and her team will enable us to provide a great deal of value to our customers moving forward.”

Continued O’Neil, “We are most excited about the results we’ve achieved by converging Shumway, Ink.’s content marketing services with our core lead generation and sales services. We’ve managed to all but eliminate the gaps that exist between traditional sales and marketing departments—not just internally, but for our clients.”

In 2013, Vendere and Shumway, Ink. worked together to develop IRENE™, an automated e-mail marketing methodology that is now being utilized to build brand awareness, drive sales and generate revenue for some of the world’s largest B2B technology companies and their many channel partners. Vendere’s founders anticipate that with the acquisition of Shumway, Ink. and the addition of more innovative services like IRENE™, Vendere will experience a 40% increase (based on its current customer base) in revenue in 2014.

“In our space, most companies either sell lists, leads or telemarketing. We plan on doing so much more,” explained O’Neil. “By converging Shumway, Ink.’s content marketing services with Vendere’s core services, we’re already creating comprehensive sales and marketing packages that deliver excellent results, fast.”

Acquiring Shumway, Ink. and creating a new content marketing division will enable Vendere to provide its clients with an even more robust suite of writing and marketing services, including content marketing strategy development and publishing services. Traditionally, sales and marketing or lead generation agencies look for list providers or other lead generation organizations to acquire; Vendere is seeking to complement its core services and serve a broader customer base.

Shumway gave her reasons for joining the Vendere team. Said Shumway, “Our organizations have a shared vision based on putting the customers’ needs first and a deep understanding of the current market. Vendere’s lead generation capabilities and sales solutions are able to make the most out of my team’s content. I expect joining the Vendere family formally to be rewarding on a number of levels.”

Vendere’s acquisition of Shumway, Ink. will be finalized by February 3, 2014. Vendere’s new content marketing division will be based in Austin, TX.

About Vendere Partners:

Headquartered in Dallas, TX, Vendere Partners works with global and national clients to drive revenue by providing B2B lead generation, converged sales and marketing, sales management consulting and B2B sales outsourcing services. For more than a decade, Vendere has successfully engaged in lead generation and sales and marketing campaigns with technology, life science, manufacturing/distributing, energy, and niche B2B companies. Vendere’s proprietary database holds information on more than 30,000,000 contacts. All of Vendere’s solutions and services are designed to be measurable and result in quantifiable data. For more information, visit


7.1.13: Matt Valdez Joins Shumway, Ink. Team

Meet Matt Valdez, Shumway, Ink.’s new summer intern.

Welcome, Matt!










5.20.13: Bronmin Shumway Elected President of the Austin Poetry Society

From left to right: Claire Camargo; Allyson Whipple; Bronmin Shumway; Elzy Cogswell
Photo by Elaine Hosage


AUSTIN, TX, May 20, 2013 – The Austin Poetry Society (APS) elected Bronmin Shumway as the literary non-profit organization’s president at the 2013 APS Annual Awards Ceremony on May 18, 2013. Shumway replaces Elzy Cogswell, who was instrumental in the development and implementation of many of the organization’s recent programs and initiatives, including the Poetry with Wheels initiative, which resulted in the appearance of local poets’ poems and artwork on Capital Metro buses. Prior to being elected president, Shumway served as the APS’s first vice president.

“I have big shoes to fill,” said Shumway at the awards ceremony. “Elzy Cogswell has been an exceptional president. He’s been my mentor, and the mentor of so many others within and outside of the APS.”

As the APS’s new president, Shumway plans to continue the APS’s traditions of hosting monthly and annual poetry contests, publishing the works of Austin writers and APS members, and implementing community-centric projects like Poetry with Wheels. Moving forward, she plans to focus on marketing and fundraising. Cogswell will continue to serve the APS as an at-large member of the APS board.

Shumway, in addition to being the APS’s new president, is the founder and president of Shumway, Ink., a content generation firm headquartered at the GoLab, a progressive co-working space located on 6th Street.

“I am very fortunate to have the support of the GoLab co-working community and the APS. They make it possible for me to do what I do,” said Shumway.

Shumway’s supporting APS board members now include:

Allyson Whipple, First Vice-President
Susan Rooke, Second Vice-President
Monty Jones, Treasurer
Nancy Fierstien, Corresponding Secretary
Claire Vogel Camargo, Recording Secretary
Elaine Hosage, Historian
Elzy Cogswell, Member at Large

In addition to installing new board members at the APS awards ceremony, APS 2013 contest winners were announced. The complete list of winners will appear on in the coming days.

About the APS:
The Austin Poetry (APS) was founded in 1949, and has been a chapter of the Poetry Society of Texas since that time. Four members of the APS have gone on to become poets laureate of Texas, and other members have won numerous national and international prizes and been widely published. In addition to sponsoring monthly and annual poetry contests, the APS presents a scholarship to a deserving Texas college student each year, hosts regular meetings, workshops, and events, and periodically publishes a member anthology. Anyone who loves poetry can become a member of the APS. For more information on the APS and all of the things it is doing to promote poetry and literature in our community, or to become a member, visit:


3.28.13: GoNews Austin SharedFi Video

In today’s GoNews Austin video, SharedFi Vice President Estuardo Robles explains how SharedFi finds Wifi hotspots in your area and allows you to connect to them automatically.


3.27.13: GoNews Austin Plantronics Video

Today’s GoNews Austin video features Plantronics Software Product Marketing Manager Mike Holmlund.


3.26.13: GoNews Austin Mifft Video

Shumway, Ink’s GoNews Austin team does it again! Click here to watch another video shot earlier this month at the GoLab. This one features Mifft CEO Richard MacKinnon.


3.25.13: GoNews Austin Yellowfin Strategy + Design Video

The first GoNews Austin video is here! Click here to watch GoNews Austin Host Rachelle Grossman interview Yellowfin Strategy + Design President Tina Schweiger.


3.13.13: A Sneak Peek at the GoNews Austin Launch

GoNews Austin Host Rachelle Grossman interviewing Franko the Ice Man
South by GoLab 2013, Austin, TX
Saturday, March 9, 2013


3.8.13: GoNews Austin Logo in Ice

Franko the Ice Man’s GoNews Austin sculpture will make its debut at South by GoLab tomorrow, March 9!



2.1.13: GoNews Austin Logo

Designed by the talented Jen Maki, the new GoNews Austin logo is here!


1.16.13: Shumway, Ink. Launches New Products and Services

Shumway, Ink. is thrilled to bring you new products and services that will help you meet your video content marketing, publishing, and public and media relations needs. Click on the page titles below to learn more.

GoNews Austin


12.20.12: Rachelle Grossman Joins Shumway, Ink.

Rachelle Grossman is a communications powerhouse. As a journalist, spokesperson, producer, writer, editor, actor, show host and award-winning newscaster, she has successfully managed numerous television, radio and online broadcasts and marketing videos—on camera and behind the scenes. Rachelle has initiated and implemented countless public relations and marketing initiatives for large enterprises such as community hospitals and private schools, as well as for small businesses seeking to increase sales through better media coverage. Rachelle helps companies achieve positive publicity, name recognition, and much more through extensive research, brand targeting, management consultation, and, most importantly, by helping companies earn trust and gain credibility. As the host of GoNews Austin and as Shumway, Ink.’s new director of public and media relations, Rachelle plans to make use of her vast experience and skills by developing public relations and marketing solutions for clients every day.


11.3.12: Shumway, Ink. Offers Discounts on E-mail Marketing Campaigns Throughout November

Contact us to inquire about receiving up to 20 percent off on Shumway, Ink.’s e-newsletter and e-blast campaigns and associated services throughout November 2012.


10.12.12: Shumway, Ink. Social Media Pages

You can now follow Shumway, Ink. on LinkedIn, Facebook, and Twitter!


9.10.12: Welcome to the New Shumway, Ink. Website!

Designed by Grasp Concepts, a Shumway, Ink. partner and website design and technologies firm headquartered in Chicago, IL, features Shumway, Ink.’s current service offerings, company blog, an invitation to sign up for the Shumway, Ink. newsletter, and more. Thank you, Grasp Concepts, for building the Shumway, Ink. team and its prospects, clients, and visitors a wonderful new website!