White Papers

White papers focus on general business problems and explain what it takes to solve them. They explain the overall business value of specific solutions.

White papers tend to have a longer shelf life than articles and case studies. They can be excellent sales and marketing tools when they are promoted properly. White papers can be published in their entirety. It is also possible to publish excerpts from white papers.

White papers are often used to capture website visitor data. If your white paper offers a great deal of value to a large number of people, you may even choose to sell it via your website.